Traditional keyword search
Matches the words
Keyword search can match “bookkeeper”, “Melbourne” and “recruitment”, but it does not turn those terms into a structured employer hiring request.
It can still be useful for direct navigation, but the customer normally has to choose the right wording, page or category themselves.
Intent search
Understands what the person is trying to do
Intent search can recognise employer-side recruitment intent, role, seniority, location and timing, then route the request into the appropriate recruitment workflow.
The result can therefore be more than a page match: it can become a qualified enquiry, guided next step, workflow trigger or deliberate human handoff.