A reliable starting point for many service, trade, professional and retail businesses.
Website Care · Approved website styles
Choose a website style that feels right for your business.
You do not need to know WordPress theme names. Start with your industry, the look you prefer or what the website needs to do. Every option here is an approved free WordPress starting point for our Website Care packages.
Currently choosing for Small Business Website Care. Approved free theme included; premium licences, paid demo features and substantial customisation are quoted separately.
1Tell us what fits
Filter by business type, style or website need.
2Preview and save
Quick-preview designs and shortlist up to three.
3Send to QuoteMe
We keep your shortlisted styles with your website request.
Find the right starting point
What kind of business website are you picturing?
Use one filter or combine several. The categories are guidance, not restrictions — a good theme can often be adapted across industries.
Easy places to startAstraFlexible all-rounder KadencePolished and structured BlocksyModern and visual NeveClean and lightweight
Popular flexible styles
These themes are broad, well-known starting points that can suit many small-business websites. They are not ranked — they are simply useful places to begin.
Strong page sections and clear navigation for professional services, health, NDIS, education and consultants.
A contemporary option for image-led businesses, creative services and shops.
A crisp option for service businesses that want straightforward navigation and a lightweight feel.
Approved design library
All approved website styles
Save up to three designs if you want us to help compare them. Your shortlist stays saved in this browser while you browse.
Showing 1–12 of 50 matching styles
Approved free themePopular starting point
Astra
A reliable starting point for many service, trade, professional and retail businesses.
General Small BusinessTrades & ConstructionModern
- Services & enquiries
- Bookings / appointments
- Online shop
Approved free themePopular starting point
Kadence
Strong page sections and clear navigation for professional services, health, NDIS, education and consultants.
Professional ServicesHealth & NDISModern
- Services & enquiries
- Bookings / appointments
Approved free themePopular starting point
Blocksy
A contemporary option for image-led businesses, creative services and shops.
General Small BusinessRetail & eCommerceModern
- Services & enquiries
- Online shop
- Portfolio / gallery
Approved free themePopular starting point
Neve
A crisp option for service businesses that want straightforward navigation and a lightweight feel.
General Small BusinessTrades & ConstructionClean
- Services & enquiries
Approved free themePopular starting point
GeneratePress
A restrained, lightweight base for businesses that value speed and clarity over decorative layouts.
General Small BusinessTrades & ConstructionClean
- Services & enquiries
Approved free themePopular starting point
OceanWP
Useful for businesses that may need broader layout flexibility or WooCommerce foundations.
General Small BusinessRetail & eCommerceModern
- Services & enquiries
- Bookings / appointments
- Online shop
Approved free themePopular starting point
Sydney
Well suited to consultants, local service businesses and professional teams.
General Small BusinessProfessional ServicesProfessional
- Services & enquiries
Approved free themePopular starting point
Zakra
A versatile choice across services, health, education, hospitality and local business.
General Small BusinessHealth & NDISModern
- Services & enquiries
- Bookings / appointments
Approved free theme
Hestia
Good for startups, hospitality and smaller businesses wanting a modern, focused presentation.
General Small BusinessHospitality & FoodModern
- Services & enquiries
- Bookings / appointments
- Portfolio / gallery
Approved free theme
Spectra One
A Full Site Editing option for businesses, portfolios and modern content-led sites.
General Small BusinessProfessional ServicesModern
- Services & enquiries
- Portfolio / gallery
- Blog / content
Approved free theme
Ollie
A clean block-theme option for consultants, studios and modern service businesses.
General Small BusinessCreative & PortfolioModern
- Services & enquiries
- Portfolio / gallery
- Blog / content
Approved free theme
Twenty Twenty-Five
A flexible core WordPress theme for simple business, editorial and content-rich sites.
General Small BusinessProfessional ServicesClean
- Services & enquiries
- Portfolio / gallery
- Blog / content
Approved free theme
Twenty Twenty-Four
A WordPress core theme with useful patterns for businesses, portfolios and blogs.
General Small BusinessProfessional ServicesClean
- Services & enquiries
- Portfolio / gallery
- Blog / content
Approved free theme
OnePress
A practical option for sole traders and compact service websites with a clear call to action.
Trades & ConstructionConsulting & CoachingClean
- Services & enquiries
Approved free theme
Phlox
Designed for image-rich service businesses, portfolios, photographers and creative studios.
Creative & PortfolioGeneral Small BusinessCreative
- Services & enquiries
- Portfolio / gallery
Approved free theme
Colibri WP
Good for general small businesses and hospitality operators wanting a more visual page-builder style.
General Small BusinessHospitality & FoodModern
- Services & enquiries
- Bookings / appointments
- Portfolio / gallery
Approved free theme
Vantage
A familiar professional structure for established service businesses and trades.
Professional ServicesTrades & ConstructionTraditional
- Services & enquiries
Approved free theme
Rara Business
Built around common business sections for local services, consultants and small teams.
General Small BusinessProfessional ServicesProfessional
- Services & enquiries
Approved free theme
Responsive
A broad-use foundation for small business, professional services and service providers.
General Small BusinessProfessional ServicesClean
- Services & enquiries
Approved free theme
Customify
Useful when a customer wants a flexible header and layout while staying within an approved free base.
General Small BusinessTrades & ConstructionModern
- Services & enquiries
Approved free theme
Inspiro
A strong fit for photographers, videographers, creators and visual portfolios.
Creative & PortfolioCreative
- Services & enquiries
- Portfolio / gallery
Approved free theme
Rife Free
Well suited to agencies, creatives and portfolio-led small businesses.
Creative & PortfolioConsulting & CoachingCreative
- Services & enquiries
- Portfolio / gallery
Approved free theme
Shapely
A simple visual option for solo professionals, consultants and portfolio-style sites.
Consulting & CoachingCreative & PortfolioModern
- Services & enquiries
- Portfolio / gallery
Approved free theme
Spacious
A more traditional multi-section business look for established small organisations.
General Small BusinessProfessional ServicesTraditional
- Services & enquiries
Approved free theme
Flash
A flexible service-business layout for trades, consultants and general local businesses.
Trades & ConstructionConsulting & CoachingProfessional
- Services & enquiries
Approved free theme
Botiga
A clean commerce-focused choice for product-based small businesses.
Retail & eCommerceModern
- Services & enquiries
- Online shop
Approved free theme
Woostify
A WooCommerce-oriented theme for shops that need a lightweight storefront starting point.
Retail & eCommerceModern
- Services & enquiries
- Online shop
Approved free theme
Storefront
The classic WooCommerce-oriented foundation for simple online stores.
Retail & eCommerceClean
- Services & enquiries
- Online shop
Approved free theme
Restaurant and Cafe
Designed for restaurants, cafés, bakeries and food businesses with menu and hospitality sections.
Hospitality & FoodWarm & Friendly
- Services & enquiries
- Bookings / appointments
Approved free theme
Construction Landing Page
A direct fit for builders, construction firms and related trade services.
Trades & ConstructionBold
- Services & enquiries
Approved free theme
Lawyer Landing Page
A formal starting point for lawyers and other advice-led professional practices.
Professional ServicesTraditional
- Services & enquiries
Approved free theme
Dental Insight
A health-focused theme for dental practices, clinics and related healthcare services.
Health & NDISProfessional
- Services & enquiries
- Bookings / appointments
Approved free theme
Blossom Spa
A softer presentation for beauty, massage, wellness and personal-care businesses.
Beauty & WellnessWarm & Friendly
- Services & enquiries
- Bookings / appointments
Approved free theme
Blossom Coach
Designed around coaching, speaking and personal-service businesses.
Consulting & CoachingWarm & Friendly
- Services & enquiries
Approved free theme
Education Hub
A structured option for training providers, education businesses and learning organisations.
Education & ChildcareProfessional
- Services & enquiries
Approved free theme
Preschool and Kindergarten
A friendly visual starting point for childcare, kindergarten and early-learning providers.
Education & ChildcareWarm & Friendly
- Services & enquiries
Approved free theme
Travel Agency
A tourism-oriented option for travel agents, tour providers and destination businesses.
Travel & TourismBold
- Services & enquiries
- Bookings / appointments
Approved free theme
Real Estate Company
A property-focused starting point for agencies, brokers, agents and property consultants.
Property & Real EstateProfessional
- Services & enquiries
- Portfolio / gallery
Approved free theme
Charity Foundation
A purpose-led layout for charities, community organisations, fundraising and not-for-profit groups.
Community & NFPWarm & Friendly
- Services & enquiries
Approved free theme
JobScout
A recruitment-oriented option for employment, job-board and staffing businesses.
Recruitment & JobsProfessional
- Services & enquiries
Approved free theme
Finance Accounting
A professional starting point for accountants, bookkeepers, financial advisers and finance consultancies.
Accounting & FinanceProfessional ServicesProfessional
- Services & enquiries
Approved free theme
FSE Cleaning Services
Designed for residential, commercial and office cleaning businesses, janitorial services and related home-service operators.
Cleaning & Home ServicesTrades & ConstructionClean
- Services & enquiries
Approved free theme
Car Repair
A service-focused option for mechanics, auto electricians, repair workshops, car detailing and related automotive businesses.
AutomotiveTrades & ConstructionBold
- Services & enquiries
Approved free theme
Veterinary Dogcare
A modern option for veterinary clinics, groomers, pet-care services, shelters, trainers and animal-focused businesses.
Pets & VeterinaryHealth & NDISWarm & Friendly
- Services & enquiries
- Bookings / appointments
Approved free theme
Physiotherapy Clinic
A clinic-style theme for physiotherapists, rehabilitation providers, chiropractors, therapy practices and wellness clinics.
Allied Health & TherapyHealth & NDISProfessional
- Services & enquiries
- Bookings / appointments
Approved free theme
Garden Landscaping
A practical choice for landscapers, gardeners, lawn-care providers, garden maintenance and outdoor-service businesses.
Landscaping & GardeningTrades & ConstructionWarm & Friendly
- Services & enquiries
Approved free theme
Fitness Elementor
A sporty theme for gyms, personal trainers, yoga studios, fitness coaches and health clubs.
Fitness & Personal TrainingHealth & NDISBold
- Services & enquiries
- Bookings / appointments
Approved free theme
Bakery and Pastry
A visual food-business theme for bakeries, pastry shops, cafés, dessert makers and small hospitality brands.
Hospitality & FoodRetail & eCommerceWarm & Friendly
- Services & enquiries
- Bookings / appointments
- Online shop
Approved free theme
Wedding Planner: Event Management
A service-led option for wedding planners, event coordinators, celebrants, DJs, photographers and event suppliers.
Events & WeddingsCreative & PortfolioLuxury
- Services & enquiries
- Bookings / appointments
- Portfolio / gallery
Approved free theme
Hotell
A boutique-style theme for hotels, motels, holiday accommodation, B&Bs, lodges and short-stay operators.
AccommodationHospitality & FoodLuxury
- Services & enquiries
- Bookings / appointments
No exact match from those filters.
Try a broader style or industry, or choose “Help me choose” and we can suggest a suitable approved starting point.
Need help comparing designs?
Read the small-business WordPress theme guide.
Learn what a theme controls, what to check on mobile, how to separate free features from premium demo features and how to choose by business goal rather than appearance alone.
10-minute guide
Use the guide first, then return here to shortlist up to three approved styles.
How to choose a WordPress themeNot sure yet?
Send us a shortlist instead of forcing a decision.
Save up to three website styles and send them together to QuoteMe. We can compare the options against your pages, content, website features and visual direction.
Prefer us to choose?
Tell us about your business and required pages. You do not need to pick a theme before asking for help.
Help me choose in QuoteMeWhat “choose a style” means
Choose the direction. We still confirm the practical fit.
Theme demos can show stock imagery, example businesses, optional plugins, starter templates and paid features. We use the approved free version as the foundation and build the accepted Website Care scope around your actual business content and branding.
If the free version cannot reasonably deliver an agreed requirement, we will discuss another approved theme or separately quote the premium or custom work before proceeding.
Included foundation
Approved free WordPress theme, responsive setup, supplied branding/content, standard page structure and sensible SEO/GEO/AI-readable structure within the package scope.
Separate quotePremium theme licences, paid starter-template features, custom theme development, substantial redesign, ecommerce, advanced booking, complex integrations, AI/automation and other material customisation.
Website style questions
Before you choose
Are all approved themes included in Website Care?
They are approved free-theme starting points for Solo and Small Business Website Care, subject to a final compatibility and suitability check for your agreed scope.
Can I shortlist several styles?
Yes. Save up to three and send the shortlist to QuoteMe. This is useful when you like parts of several designs or want us to recommend the strongest fit.
Does choosing a style mean my website will look exactly like the demo?
No. Demos can contain example content, extra plugins, premium features and stock media. Your finished website follows the accepted package scope, your branding and your content.
Can I suggest another free WordPress theme?
Yes. Choose “another theme / subject to approval” in QuoteMe and tell us what you have in mind. We will check support, update history, compatibility, accessibility, performance and package fit before approving it.
Theme catalogue and screenshots reviewed on 24 September 2026 against WordPress.org. Theme screenshots are official WordPress.org references and are cached locally when available. Availability, versions and commercial upgrade options can change. Website Care Terms apply.